The Sensation that is Vine

Have you ever heard of Vine? I’d say that most of you have but for those that haven’t vine is a video-sharing app developed by Twitter. It allows individuals to create 6 second videos that can be filmed in separate instances so that they can be linked together for the total six seconds. The app itself is set out similar to that of Instagram in which viewers are able to scroll down their feed and watch video after video, as well as like or “re-vine” videos.

It has become increasingly popular amongst today’s youth with the videos now being synced to Facebook in which people that do not have vine can also watch. This shouldn’t come as a surprise, but Vine is another one of my addictions. I have literally spent hours on the app just scrolling down and watching countless videos. A majority of the vines published are created in order to be funny but even the most pointless one’s will get thousands of views.

So what is it about vine that makes it so popular? Well recent studies indicate that the attention span of humans has decreased a lot over the past 30 years. Apparently we know have a shorter attention span than a goldfish which is crazy! But I have definitely noticed my attention span deteriorate in the past 10 years. For example whenever a friend tags me in a video, if it is longer than 30 seconds I usually don’t want to watch it so the fact that vines are 6 seconds is ideal.

Despite the fact that I have never uploaded a vine myself, I follow a few people and have realized just how much the app has changed their lives.

Some popular viners that I follow are Nash Grier, Brittany Furlan, Cameron Dallas and Jerome Jarre. Here’s a little bit of info about them all, I have also attached some of their most famous vines/interviews below:

Nash Grier is a 16 year old boy from North Carolina(but now lives in LA) who currently has 9.8 million followers and is the most popular person on vine. He has a PR company called 26MGMT and three managers including his father. He has previously made deals with Sonic, Virgin Mobile and created an app with Mobli. Last night Nash announced that he will be releasing a clothing line in every “Aeropostale” store and online this Saturday for both men and women.

According to Biance Bosker from the Huffingtonpost, Grier’s team has confirmed that “major brands will pay the star between $25,000 to $100,000 to plug their products” in vines.

Brittany Furlan is a 28 year old actress, costume designer and comedian living in LA. She has 7.5 million followers on vine and is best known for her craziness in which she creeps on people or vines about her dogs. In December 2013 MTV named her one of the best viners. She was also asked to interview people on the red carpet and has met Joan Rivers.

Cameron Dallas is a 20 year old from New York but has recently moved to LA with Nash Grier. The two became friends through vine and have moved to LA to be closer to their agents. Dallas currently has 6 million followers and is an aspiring model/actor. Him and Nash have recently accepted a movie deal with AwesomenessTV to star in their own movie.

Jerome Jarre  is a 24 year old French Comedian and Entrepreneur. He currently has 7.4 million followers on vine. His most famous vine is called “why is everybody afraid of love” and was featured twice on The Ellen DeGeneres Show. Several months later Ellen herself invited Jerome onto her show and then asked him to cover the Red Carpet ceremony for the 86th academy awards in which he posted several vines with Hollywood actors, such as Robert De Niro, Pharrell Williams, Ashton Kutcher and Kristen Bell.

In November 2013, Jarre started a project on Vine called Humans, in which he asks strangers the question “what is the most important message you would like to share with the world right now?’. The project shows a different side to the regular comedy that vine brings most people and has created a lot of buzz, some stating that “this Vine project will restore your faith in humanity”.

Watching these viners and learning more about how they have successfully made a career out of Vine is quite astonishing to me and makes me think that maybe if they can do it, I can do it. I can’t believe that a 16 year old like Nash is being offered up to $100,000 to endorse products in his vines! It really shows that marketers have taken notice of Vine and it’s impact on society. I want to know more about which brands are using Vine to market their products and how successful it really is! Will Vine try what Instragram tried to do and place ads in between videos or even worse become like Uoutube and play ads before you can watch your Vine? I guess we’ll just have to wait and see! But these days it seems that online branding is simply unavoidable.

How many of you use Vine and what do you think of it’s impact on famous viners?


One thought on “The Sensation that is Vine

  1. I love vines! You’re right in saying that humans don’t have a long attention span…
    Majority of Australians access social media at night before bed when they are exhausted. So vines are a perfect ‘no-brainer’ way to get messages through to people.
    Even tv commercial ads can feel really long; companies should start using vines as an alternative?
    Everyone loves something that is short, humour and memorable!
    Personally, my favourite vines at the moment are of Nikki Grahame who was on Big Brother UK a few years back!


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