How the sun sees you

You may not be aware but on the 12th of August a video titled “How the sun sees you” was uploaded onto Youtube by artist Thomas Leveritt. If you haven’t go watch the video here:

Leveritt set up a special UV motion camera in Brooklyn’s Prospect Park in order to film random passersby.

The video explains how ultraviolet rays have the ability to expose not yet visible changes to our skin. When people looked at the monitor above the camera they were able to see the difference between how they look in everyday light in comparison to how they look in ultraviolet light aka “how the sun sees you”. Most people were surprised at the results, with the ultraviolet rays picking up freckles and other skin blemishes.

The video then goes on to compare people with good skin and those with bad skin and how most of us are born with good skin but age and maintenance can affect our skin over time.

How-the-sun-sees-you                thomas-leveritt-how-the-sun-sees-you-designboom-51

How-the-sun-sees-you1                How-the-sun-sees-you-4

Leverrit then highlights how glasses repel ultraviolet rays and that is why when someone wears them they appear black on the monitor. He then supplies the passersby with suncreen informing them that suncreen too acts as a repellent against the ultraviolet rays. As I watched the video, I became amazed at the transformations and the reactions of the individuals on the screen who were shocked to see just how much sunscreen actually protects our skin. But this is something that I have always known so how come this video made me think of sunscreen differently?

Like most Australians, I am no stranger to the “slip, slop, slap” campaigns encouraging people to wear sunscreen. But when I saw this particular video I was a lot more surprised by the effects of the ultraviolet rays. And it didn’t necessarily scare me like some of the ads for skin cancer on television, but it showed me that sunscreen is not just important in summer but it is important to wear daily.

I don’t think that Leverrit has his own sunscreen brand that he is trying to promote but I think he has successfully managed to spread the word that sunscreen can help protect your skin and help you “stay beautiful”.

The video currently has just over 13 million views and it hasn’t even been online for a month yet! So I definitely think he has reached a lot of people and got the attention of the digital world.

Youtube really ceases to amaze me with its ability to share and spread a message worldwide and I think that Leverrrit has used that to his advantage. Uploading this video has exposed his message and his work to the world so he has used it as a marketing tool  for sure!

What’s more, Leverrit tweeted a mere 12 hours ago that a second ultraviolet video will be posted soon so I am eager to watch that and possibily discuss it in my next blog!

I hope this makes you think twice about applying sunscreen and if not, I hope you atleast got a good read and watch out of it! Thanks for reading 🙂

Till next time digital world…

xoxo this digital dummie

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Emojis in real life

 emojis

 They say a picture is worth a thousand words, so what of an emoji? These little digital icons or emoticons have become so popular nowadays that they have invaded the digital world(especially in text messages and on instagram) and some believe they are now starting to seep into real life.

So you might be asking what do you mean by that. Well, a couple of weeks ago I caught up with a group of my friends and whilst we were chatting the subject of emojis came up. Now in a group of eight, only one of us is an android user and much to her annoyance, any emojis that she receives from us iPhone users always come through looking weird, or oddly similar thereby making it very difficult for her to understand exactly what our texts to her mean. And it got me thinking, why do we people nowadays send emojis and what is it about them that makes this trend so socially appealing to most people?

oh-so-you-have-instagram-on-your-android-tell-me-if-you-can-see-my-emojis (1)One emoji in particular that stands out is this one ok. My android user friend pointed out that this specific emoji is not just something we send her regularly, but we have also begun making that hand gesture around her in real life. So doesn’t that say something? The fact that a small emoticon on my phone can influence my behaviour to dookin real life.

Now I’ll admit, before I got an iphone I used to feel jealous of all the emojis that people could send and to an extent I felt a little left out because I couldn’t be apart of it and send my own. Which makes me think that now that I can send emojis just how much are they apart of my life?…And it dawned on me.. they are very much apart of my life. For instance, whenever I use my iPad and I want to send an emoji to my friends and I can’t, I get annoyed. Or if for example I upload a photo of the beach it would feel dull to me without some of these  beach and isn’t that just a little bit sad?

I remember watching The Project on channel 9 a few weeks ago and one of the news stories was about a couple(Ms Stark and Mr Goldmark) that decided to only send each other emojis for an entire month and they said that it actually improved their relationship! Despite the fact that at times it was difficult to communicate i.e making plans to go somewhere, once the month was over and they started using words again they were unhappy and decided to go back to using emojis. Apparently they both found that ” emojis are better for conveying affection and positive feelings” rather than using words. In fact, Ms Stark “said that she she actually preferred receiving a symbol of affection over being sent the words ‘i love you.'”

   article-2729871-20AA8A9100000578-713_306x443                article-2729871-20AA8A9100000578-944_306x443

 (emoji conversation between Ms Stark and Mr Goldmark) 

How interesting is that? But I guess it’s not that surprising! I mean, when I think about it, emojis often make me laugh or make me happier when I get them.

Originally I thought that all my emojis on my iPhone were created by Apple and that they had become so popular because of the brands success. But then I did a little research and actually found out that an organisation known as “The Unicode Consortium” is the maker of all these emojis!

Several months ago Unicode announced that in July a new group of emojis would be released. A lot of people were eager for this but not all for the same reasons. Apparently there has been a petition for Unicode to create African-American emojis. Celebrities such as Miley Cyrus actually tweeted about the issue stating how she disapproved of the lack of diversity in Apple emojis. As a result people petitioned to have “atleast four faces with some melanin: a man, a woman, a boy and a girl.” This demand reached the attention of Apple CEO Tim Cook who made it clear to the public that having a range of diverse emojis was a priority to Apple but at the end of the day Unicode are the creators of emoji not Apple making it their problem.

Now seeing that it is September I had a look to find out if Unicode had released some African-American emojis and unfortunately I can’t seem to find them in their list provided on the Unicode website. This in itself sparks a lot of questions one of which would be “is emoji being racist by excluding some cultures?” but it also highlights the fact that emoji has become so integrated into our society that there are some people that believe Unicode is being racist and that all cultures should be included.

Funny how one simple little image on my phone has progressed from being cute and funny to something that is almost exclusive in a way and that those who are excluded from the apple emoji world feel the need to be apart of it and that all individuals should be equally represented in this emoji world.

So whether it is because of your race or what type of phone you have, emoji has managed to become apart of our human lives and its impact has changed the way in which we behave and how we are viewed socially by others.

I hope you enjoyed reading this post!

Till next time digital world…

xoxo this digital dummie

P.S If you would like to know more about these topics check out some of these websites:

http://www.dailymail.co.uk/femail/article-2729871/That-winking-bunny-goes-long-way-Couple-text-using-emojis-month-actually-IMPROVES-relationship.html

https://www.yahoo.com/tech/more-than-250-new-emoji-including-a-middle-finger-are-88989341589.html

http://emojipedia.org/new-emoji/

http://www.unicode.org/charts/PDF/Unicode-7.0/U70-1F300.pdf 

My name is Patrizia and I’m a phone addict.

Hi there, my name is Patrizia and this is my first post on my blog Digital Marketing for Dummies. I enrolled in a unit at university this semester called Digital Marketing in hopes of learning more about today’s ”online generation” and how marketers are utilising technology to sell products to people. You may have then guessed that I personally do not think I know too much about Digital Marketing  hence the title of this blog, but I do know that the digital world has become integrated into society’s way of life.

When I think about digital marketing, I think of my iPhone and what I do online everyday. I check my facebook and instagram accounts constantly, I shop online for clothes and I text my friends and family. To put it simply, my phone and thus the digital world, is what I use to communicate with others and how I express myself.

Today, technology for most people is their biggest obsession and addiction. I think of my life before my iPhone and wonder “What did I do before this?” so I’ll admit that I do have an addiction to my phone. But despite admitting it, I don’t really care all too much about this addiction. I’ve accepted it and learnt to deal with it but maybe it’s time that I change that. So how is it that I am a bit of a dummie when it comes to digital marketing yet I am addicted to the thing that allows me to explore the online world? I want to learn more about what I am addicted to and how businesses invested into the digital world are using it to market their brands and products.

So let me think about my favourite app, instagram and how markters can use for their benefit. Well thanks to insta I am constantly discovering new brands, cafes and restaurants that I want to try or visit. My bestfriend and I will often screenshot photos of food and googlemap the cafe or restaurant it was taken at and put it in our list of places to visit. This must be something that businesses have taken advantage of thanks to the digital world because I am seeing more and more food places (in particular) utilsing social media to attract customers.

What has started as an app for photos on ones surroundings has turned into a smart marketing tool for some. After all a picture says a thousand words. If I see a girl wearing a dress styled well on Instagram I am more likely to click on that brands page and go through their clothes than if I see an ad on tv for the same brand. The way I see it the photo is right there and all the information about what’s in the photo is accesible to me in seconds. Details of the dress like what brand it is and how much it costs are usually provided in the description of the photo.

When I really think about society’s needs and wants I begin to realise just how impatient we all are. A lot of what I do online is done quickly and easily. I can’t remember the last time I shopped at a sore because it is easier to buy online and in some cases cheaper. For example, I recently went to surf dive and ski at Chadstone and found a jacket and jumper I loved. The jacket was $130 and the jumper was $70 and I nearly bought them but I held off, telling myself “check online first”. I am so grateful I held off because I found both items on sale and ended up purchasing them both for $106, rather than the $200 I would have been charged in store!

So I think what I am trying to say here is that marketers have taken note of this and are deliberatley making products cheaper and more accessible online. I mean, no wonder the digital world is successfully sucking in individuals such as myself. Oh look! I just received an email about a 75% sale on surfstich! I may as well have a quick look… Oh wait. Oops.

I’m such a dummie!

Till next time digital world..